Essentials of Digital Marketing Strategy

This program was created to help you understand how we do marketing these days. Whether you choose to apply it to your business or are simply looking to upgrade your skills, you will gain a good practical understanding of Digital Marketing.

We will teach you how to connect with your audience in the right place and at the right time.

We are going to break down the components of the digital marketing environment so you can better understand how they all interact with each other.

As you know, the digital world is extremely vast so we won’t be covering all the customer touchpoints that exist, but we will make sure to cover the most popular ones.

 

 

Need one BIG reason why you need a social media strategy? Simple, the Digital 2020 Global Overview Report stated that 3.8 billion people use social media. See you in class!

Madeline BrunDigital Marketing Consultant

TAKEAWAYS

  • An understanding of Digital Marketing Fundamentals
  • Familiarizing students with the tools they will need to run a successful business
  • Real-world applications and hands-on experience
  • Understanding the digital programs for the 21st Century
  • Implementing skills to create technologists, creative thinkers and problem solvers.
  • The beginning of a strategy creation

MODULES

Business essentials
SEO
Content marketing
Intro to Google Analytics
Intro to Google Ads
Intro to Facebook Ads
Social Media

DURATION

  • 6 weeks

AGE / LEVEL

  • 16-18 years old
  • 19+ years old

Required English level: B1 and up

FORMAT

Online + On-Campus Hub

(Due to COVID-19, all programs are currently being held online).

HARDWARE

  • A laptop or computer (Mac or PC)
  • Internet connexion

COOL FACTS

This course is an intro to Digital Marketing.
Would you like to gain more in-depth knowledge about a certain topic? You can always register for a more advanced course afterwards. Talk to one of our experts here.

Digital Marketing hub

Week 1

Intro to Digital Marketing

Business Essentials

  • Understanding your VP (Value Proposition)
  • Create a Business Model Canvas (BMC)
  • Create a Competitor Analysis

Week 2

Target personas

SEO

  • Search Engine Optimization
  • Keywords
  • on-page + off-page SEO

Week 3

Content Marketing

What content should you create
Why you should create content

Intro to Google Analytics

What is GA?
Why you should use it
How to use it

Week 4

Social Media

Understanding the major platforms
Brand building through social media
Strategies and audiences

Week 5

Paid Media

What is paid marketing?
Search paid media (intro to google ads)
Social paid media (Intro to Facebook Ads)
Note that you can target Instagram through the Facebook Business Manager platform that we’ll be showing.

Week 6

Stay Focused. Be cool

  • Thought Leader. Be one!
  • Digital Nomads- Guest speaker.
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